MYVOTE 1 Voter Registration Hotline Program

A Project of the NAACP National Voter Fund in partnership with Tom Joyner Morning Show/REACH Media, Inc. and InfoVoter Technologies Inc.'s MYVOTE 1 Hotline

As the 2008 state presidential primaries approach, the NAACP National Voter Fund (NVF) is gearing up for one of the most critical election cycles in recent years.

The organization is strategically utilizing communication tools and tactics to enhance our voter mobilization efforts to combine field organizing and outreach to African-American media work with voter registration and Get-Out-the-Vote efforts.

On November 19, 2007 in collaboration with The Tom Joyner Morning Show and InfoVoter Technologies Inc., REACH Media, Inc., NVF launched its MYVOTE1 Voter Registration Hotline Program.

The MYVOTE1 Voter Registration Hotline Program is an African-American media-driven, non-partisan voter registration drive that promotes a toll-free voter registration hotline that targets new and infrequent eligible African-American voters. The program also triggers a voter registration chase program utilizing direct mail, telephone, and door-to-door canvasses in twelve (12) states - Ohio, Michigan, Florida, Virginia, Nevada, Louisiana, North Carolina, Pennsylvania, Maryland, New Jersey, California, and New Mexico - to increase voter turnout among African Americans during the 2008 primary election.

The Voter Registration Hotline Program is an outgrowth of the NAACP NVF Empowerment 2007-08 Voter Registration and Civic Participation Campaign.

This non-partisan program is designed to empower the African-American community by (a) targeting areas where NVF and its affiliate organizations are working to maximize impact in electing a pro-civil rights President, Senate, and Congress; (b) targeting infrequent African-American voters for special attention; and (c) providing repeated contact with identified voters and creating impacted messages delivered in a personal manner. The overall goal of Empowerment 2007-08 is to strengthen African-American participation in the primary and general election process.